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Agency Profile - Public Relations for the IT Industry

Prolog is an international press and marketing agency, with experience since year 1992 working with manufacturers of products and solutions as well as distributors and service companies from the IT and high-tech industry.

From its European headquarters in the media metropolis of Munich in Germany, Prolog Communications GmbH covers the German-speaking magazines in the IT, telecommunications and other technology-related areas.

With local partner agencies, Prolog supplies both the professional Media and B2C Media throughout Europe. Prolog handles all press activities and provides a full range of PR services including press release composition and distribution, major PR campaign design and management, in-person and virtual room editorial briefings, product benchmark testing opportunities and a digital press office portal.


Leverage Our Experience

We can move quickly at the start to build up and continuously expand the presence of our customers' companies in the specific target media by compiling key understandable messages, reports and sound bites on their products and solutions. Prolog provides its clients with continued high quality media presence in all significant target markets where the potential buyers are doing their due diligence.

We keep in constant touch with editors in the respective target print and online media with current (breaking news) and informative one-on-one briefings as well as a host of digital report contributions. For added convenience, we also maintain a 24/7 media resource portal where the journalist on-the-run can quickly pull down the latest targeted and relevant marketing materials they need on a product or client, facilitating their daily work and lessening the deadline stress.

Our customers gain immediate benefits from our long-term and rich relationships that we maintain with individual editors, reporters and journalists from specialized media as well as the many trusted industry advisors. Prolog believes that strong ties to the media are just as important, if not more important, as a thorough and professionally-written press release or orchestrated PR campaign. We are constantly expanding our journalist database by issue and sector classifications. Only a relevant and current journalist's database, along with personal relationships, provides the basis for good press work.


Media Expertise and Depth

As the topics and the requirements of a company’s press work vary, we often work with media in many industries and sectors. Besides the technology press, we supply the business press as well as the weekly and daily newspapers and the professional and industry-specific media. To cover the extensive productivity that our agency creates, we cooperate with a professional clipping service that scans all respective publications, sometimes daily and in the hundreds.


Greatly Enhancing the Value Proposition

Prolog achieves your goals within your budget. Our mission is to work in partnership with our clients to uncover their unique attributes and establish their unique position, penetrate their target industry, drive traffic and raise brand awareness through ingenious and professional corporate messaging, establishing long-term leadership positioning.

Our mission is to be your predictable and valuable communications partner. Prolog achieves your goals within your budget. We are actionable and can turn a project on short lead times. We always focus on optimizing the most press output in publications in the target media, rather than the number of lengthy strategy meetings that often burden the PR budget unnecessarily.

Interested in working with us ? Then give us a call at +49 89 800 77-0 or send us an e-mail. It’s one of the few actions you can make this year that has a predictable outcome because Prolog builds customers for life.